Introduction To Business by Jeff Madura PDF
About the book:
Introduction To Business book
Author: Jeff Madura
Publisher: South-Western College Pub; 4 edition
Publish date: January 25, 2006
Pages: 745 eBook pages can be different
Jeff Madura is presently the SunTrust Bank Professor of Finance at Florida Atlantic University. He has written numerous course books, including Financial Markets and Institutions. His research on international finance has been circulated in several journals, including Journal of Financial and Quantitative Analysis, Journal of Financial Research, Financial Review, Journal of Multinational Financial Management, Credit and Banking, Journal of Banking and Finance, Journal of Money, Journal of International Money and Finance, and Global Finance Journal. He has received honors for brilliance in teaching and research, and has served as an advisor for international banks, securities firms, and other multi-national corporations.
This exciting, all new edition of Introduction to Business, introduces students to fundamental business concepts and how they focus on a company’s business plan. This text’s applied style discourses why and how a business works. Students can then build upon their applied skills through illustrations, exercises and projects to help them gain a complete understanding of how and why to develop a business plan. Each text is wrapped with a Business Plan Booklet and CD-ROM, which are knotted to end-of-part features, letting students’ direct practice in creating a sound business plan. Through dynamic examples this text highlights key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication. A great book for anyone starting to learn about business. It was easy to read and is up to date even for the least business. A few things that I found obliging were that the key terms were easy to find, because they were in different places in different color lettering and at the end of each chapter there was quiz to assess your knowledge.
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